JOIN ASTA FOR THE 2017 VEGETABLE & FLOWER SEED CONFERENCE IN ORLANDO

  • On November 28, 2016

Alexandria, Va.—November 28, 2016—Join the American Seed Trade Association (ASTA) for the 56th Vegetable and Flower Seed Conference, January 28-31, 2017 in Orlando! The annual conference brings together nearly 900 seed industry professionals from more than 20 countries for four days of global networking and education. Held at Disney’s Yacht and Beach Club Resort next to EPCOT Center, the 2017 Vegetable & Flower Seed Conference will bring agricultural innovation to life with exclusive tour opportunities at Disney’s trial gardens, greenhouses, and a special version of Disney’s “Behind the Seeds” tour, in addition to ASTA sessions on plant breeding, organic seed, communications, and more.

On the evening of Saturday, January 28, All-America Selections (AAS) and National Garden Bureau will provide an update on both organizations’ yearly activities and new AAS Winners, followed by a meet-and-greet cocktail reception.

Sunday, January 29 and Monday, January 30, will feature special Disney “Behind the Seeds” tours, including the AAS trial garden.

On Monday, January 30, the General Session will feature Walt Disney World’s Eric Darden, the man behind the magic of EPCOT’s International Flower and Garden Festival – an event that has grown in popularity in each of its 20-plus years to an audience that is now over 7 million! Bringing to life a renewed interest in gardening, produce and food, this festival has been instrumental in the creation of EPCOT as the “festival park” of Walt Disney World.

To register and reserve a room in the hotel block, email ASTA Communications Director Bethany Shively by December 22 with your name, affiliation, and date of arrival and departure. A full-service media room will be available to conduct interviews and file stories on site. For more information including the full schedule of events, visit the conference webpage.