ASTA CSS & Seed Expo 2022: “Legacy Walk” to Honor Participating Companies

The upcoming CSS & Seed Expo, December 6-9, marks the last year that ASTA will hold the event in Chicago, where it has been held every year since 1946. To honor this long legacy, and particularly the companies that have been participating in the conference for many years (some for more than 40 years in a row), ASTA will host a special “Legacy Walk.” Companies are invited to sponsor a “stepping stone” floor graphic that recognizes the years that their company has been participating in the conference, which will stretch from the ASTA registration desk to the Seed Expo entrance.

“We regularly have members telling us great stories about what year they began attending this conference,” says Jennifer Crouse, ASTA Senior Director of Meetings, “and as we close out our final year in this city, it’s not just ASTA saying a fond farewell, it’s these companies too.”

The commemoration of this historical year also includes collecting past attendees’ favorite stories and photos, to be compiled into a memory book and final presentation to the Hyatt Regency Chicago staff at the Closing Lunch Reception. You won’t want to miss the final year in Chicago for America’s largest seed industry conference! Register and send in your stories  today!