ASTA Leadership Summit Features Farmer Panel, “Farmer of the Future”

Among the many important topics being discussed at ASTA’s upcoming Leadership Summit in Nashville, one featured session entitled “Ground Truthing: Leading Through Change” will provide incredible perspectives for seed companies. Mark Purdy from Aimpoint Research kicks off the session with insight’s from the “Farmer of the Future 2.0” research platform, which combines input from a variety of agricultural experts to offer informed predictions that enable a deeper understanding of U.S. farmers and ranchers and the trends in their decision making process. Following his remarks, a farmer panel discussion features Bill Peterson of Peterson Farms, a family wheat farmer in Kentucky who also served as director of Management Operations for the University of Kentucky for 20 years, and George McDonald, president of Catesa Farms, LLC, a grower of corn, soybeans, wheat, sorghum, strawberries, and watermelons in six different counties in middle Tennessee. The panel will discuss new innovations for farmers and how they make decisions based on the “ground truths” that they find when growing their crops. The ASTA Leadership Summit is the only industry event that brings together leaders and rising stars from all sectors of the seed business to learn and collaborate on the crucial issues facing the modern seed industry. Register today to get your seat at the table!