ASTA Wraps Successful Vegetable & Flower Seed Conference

More than 850 seed professionals from 37 countries gathered January 31-February 4 in Orlando, Florida for ASTA’s 64^th Vegetable & Flower Seed Conference. The event provided a bustling business networking environment and saw enthusiastic engagement from participants in General Sessions on topics in seed production, navigating trends in the produce and ornamentals markets, and the future of fresh produce. Attendees also participated in breakout sessions on innovation and policy, state and federal legislative updates, phytosanitary, executive leadership, and more.

Cathy Burns, CEO of the International Fresh Produce Association, led closing programming in the conference’s keynote, with a thought-provoking address on agriculture, technology, and the future of the industry.

ASTA extends our gratitude to all the conference sponsors for helping make the event a success! Mark your calendars for the 65^th Vegetable & Flower Seed Conference, Feb. 16-20, 2026, in San Diego, California being hosted in conjunction with the California Seed Association.