Strong business management abilities have always been critical in leading successful teams and organizations, and our current environment has only increased this importance. The Seed Management Academy, formerly known as the ASTA Management Academy, is a valuable opportunity for anyone involved in the seed industry. In partnership with the American Seed Trade Association (ASTA), we’re committed to nurturing growth, innovation and excellence within the seed industry. During the academy, Drs. Brady Brewer, Scott Downey, Brenna Ellison and Pete Hammett will take you on a deep dive into the practical application of general management concepts vital to the long-term success of seed firms, discuss the changing agribusiness environment and implications for the seed industry, explore marketing strategies and more.

Previously a week-long program, the Seed Management Academy has improved its delivery model! The academy’s impactful content will now be delivered through a blended model approach featuring some online and in-person aspects. Two weeks before the academy, you’ll receive pre-recorded videos from each instructor overviewing key concepts to be discussed during the live sessions. You’ll review these videos and gain a foundational understanding of topics, then you’ll join us on Purdue University’s campus to practice these concepts and tools through group discussions and activities that simulate real-life application of management principles.

Whether you’re an experienced decision-maker or new to the industry, this academy is beneficial for all levels of responsibility and segments of the seed business, including vegetable/garden, row crop and turf grass marketplaces. Over 1,340 participants representing more than 300 firms worldwide have completed the Seed Management Academy. While it is not required to attend as a team, past participants have found it beneficial to attend with others from their organization.