Pairwise Makes History as First Company to Launch CRISPR Food in U.S.

Congratulations to ASTA member Pairwise on launching the first food made with CRISPR technology in the U.S. market. Conscious Greens Purple Power Baby Greens Blend, which will be co-branded with Performance Food Group’s (PFG) Peak Fresh Produce brand, is a mix of colorful Superfood leafy greens with a unique, fresh flavor and up to double the nutrition of romaine.*

“Using CRISPR technologies to improve taste and nutrition in produce, Conscious Greens are field-grown Superfood greens that eat like lettuce, offering a versatile new option for chefs and salad lovers alike,” says the company.

Conscious Greens derive from nutritiously rich mustard greens and are part of the same family of vegetables as Brussels sprouts, cauliflower, and kale. The blend is now available in select restaurants in the PFG operator network, including locations in Springfield, Mass., Minneapolis-St. Paul, and St. Louis. Learn more in the Pairwise press release.

*Nutrition defined as Vitamin C, Vitamin E, Calcium, Vitamin B6, Copper, Vitamin K, Protein, Magnesium, and Manganese.