Sponsored: TR International, Inc. Delivers Quality Incentive Travel Programs to Agribusiness Organizations

  • On April 16, 2025

This post in the April 16 edition of the Better Seed Bulletin was sponsored by TR International, an ASTA member specializing in incentive travel programs for agribusiness organizations and their leaders.

TR International specializes in designing, refining, and managing world-class incentive travel programs globally. With experience across over 56 countries and five continents, TR International crafts tailored travel experiences that inspire and reward participants.

Founded in 1978, TR International launched its first incentive travel program that year for 200 participants. Since then, the company has grown to manage large-scale programs, with groups as large as 2,500 people, all while maintaining its headquarters in Miami, Florida.

Recently, the company managed a full-ship charter of the Silversea Cruises Silver Dawn for a client’s group of 600 participants. They crafted a bespoke itinerary for the ship, including exclusive shore excursions, private events, and extensive branding, ensuring a truly unique experience.

“Incentive travel is a powerful tool in the seed industry, and we specialize in offering tailored travel rewards for seed companies,” said Paul W. Simoni, President & Owner of TR International. “With a deep understanding of the ag industry, we create immersive experiences such as agricultural visits and seminars, allowing farmers to connect globally. Our first incentive trip for a seed company was in 1980, when we took 2,300 farmers to Switzerland.”

TR International prides itself on being highly hands-on. Every client receives personalized attention from the entire team, ensuring a customized approach to meeting the clients’ needs. Their core values are built on the relationships they foster, and their commitment to delivering exceptional, tailored experiences.

To learn more about TR International and their services, visit their website or contact them by email.